"It's the exact same old tissue, honey, it does not make a difference, ok? It's still going to work the very same method", my exasperated partner hissed into my ear as I got containers after cartons of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me state that? I can't think I in fact wrote 'designer tissue'. Yes, for a graphic designer and author who knows all about the kind of effort one puts into product packaging and branding items, I sure fell for it. All the hoopla. The shenanigans. The 'suck 'em in with excellent copy and fab color combo'. Hey, I am still a customer, bear in mind that. I am entitled to succumb to good packaging, I have a dominating right to be human.
But they are so pretty ... the product packaging. I swear!
They have the 'nature enthusiast' product packaging, the 'fruity' packaging, the 'woman on the go' product packaging, and then they have the 'kids' packaging. I grabbed 4 of each style packages and made a run for the counter with them with my shrieking kids and exasperated hubby running after me in sluggish movement.
Well, in this case, I was running for checkout with boxes of tissue paper with elegant product packaging designs on them. I loved the packaging creates so much, after utilizing up all the tissues in the boxes, I would cut out the styles and position it into my 'should keep for recommendation' clear folder. I don't keep a lot of stuff in there since I am quite selective about the designs that I like, however these product packaging designs made the cut.
You see, this is the kind of thing that occurs when you put some effort into making your packaging style. Yeah, all of us have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. Why spend so much loan on the packaging?" Maybe you're likewise believing that the money ought to go towards developing much better quality products ... for faster shipment alternatives ... or perhaps the cash should go towards spending prospective clients to expensive dinners in Italian dining establishments. It's your call, truly.
This is what I have to tell you, as a graphic designer and customer. The more effort you put into creating your packaging, more clients will stop and have a look at your product packaging or what's inside the packaging. Now, does it make good sense for me to state now that when they stop and take notice of your packaging, your chance of getting them to buy your item increases? Exactly.
You see, the role of packaging is to grab the consumer's attention. And without an electrifying packaging, customers are going to walk past the stacks and loads of other competitor items ... and yours ... without even understanding you're there! Your product is sitting there on a rack, for goodness sake, and the only weapon you have is to have a nice product packaging. Once they stop and take a look, you've won the first round.
Think of it!
They have the 'nature enthusiast' packaging, the 'fruity' packaging, the 'lady on the go' packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with elegant product packaging designs on them. I liked the product packaging creates so much, after utilizing up all the tissues in the boxes, I would cut out the styles and put it into my 'needs to keep for referral' clear folder. I do not keep a lot of things in there due to the fact that I am quite selective about the designs that I like, however these product packaging designs made the cut. The more effort you put into developing website your packaging, more consumers will stop and take a look at your packaging or what's inside the edible food packaging.